UX case study: project page redesign for an architecture firm, by andres

The approach

Praxis Atelier needed a project page that felt less like a property listing and more like a guided architectural narrative. The brief was to present one completed residential project in a way that communicates the firm’s thinking, so the visitor feels walked through the work by the architect rather than sold to by a brochure. I responded with an eight-screen structure, moving from Screen 1 through Screen 8 as a paced sequence rather than a single gallery of outcomes. That change was important because the core problem was not a lack of material but the framing of it. The page needed to elevate the project into a story of thought. Designing it as a sequence creates room for interpretation, progression, and emphasis, which supports a more editorial reading of the work. The intended behaviour is slower, more attentive engagement. Instead of scanning for finishes or square footage, the visitor should stay with the project long enough to absorb the firm’s perspective and design philosophy. The structure is meant to shift the experience from browsing a residential showcase to following an architect’s account of what was made and how it should be understood. The targeted skill that went undocumented was Insight.

The screens

The brief

Praxis Atelier — Independent Architecture Firm · Case study page presenting one finished residential project

The case study reads like a real estate brochure. It doesn't transmit the firm's thinking process or design philosophy.

Objective: Design a case study that elevates the work into a story of thought — make the visitor feel they're being walked through the project by the architect.

What the client already had

The first version their own LLM produced — the thing this redesign had to beat.

The behaviour design behind it