UX case study: service page redesign for an independent print studio

The approach

Press Black needed its service page to stop reading like a printer’s price list. Designers visiting the page couldn’t tell why they would choose this studio for a poster series, so I reframed the experience around collaboration, craft, and the joy of making something together. I changed the page from a transactional service description into a co-creation journey. Across the 12 screens, the story starts with the idea and vision for the collection, then moves into a recommendation of a compatible artist, three levels of collaboration, and finally a shared working session that brings the client, the artist, and Press Black’s content team together. On Screen 2 through Screen 12, I kept the artist, print team, and content team present throughout so the user never feels like they are simply uploading files and waiting. Language like “You + the artist + Press Black,” along with the live proof and the studio appointment, helps position the process as a shared ritual rather than a handoff. I also introduced a Build in public package so the audience can follow decisions, experiments, and the first print run before launch. The behaviour I want to create is a shift in how the service is evaluated. Instead of asking only what it costs to print, designers should start asking who they want to make and launch a collection with.

The screens

The brief

Press Black — Independent Print Studio · Service page for risograph and silkscreen printing commissions

The page reads like a printer's price list. Designers visiting can't tell why they'd choose this studio for their poster series.

Objective: Design a service page that elevates the studio as a creative collaborator — showcase craft, past collaborators, and the joy of the medium.

What the client already had

The first version their own LLM produced — the thing this redesign had to beat.

The behaviour design behind it