UX case study: product page redesign for an indie fragrance house

The approach

Olfactory Drift needed a product detail page for a single perfume that felt like perfume, not skincare. The problem was that the existing PDP had no narrative, no scent imagination, and no sense of the small-batch story. I focused on making the page communicate the perfume as a specific authored composition, while making its limited nature clear from the first screen. On Screen 1, I built scarcity directly into the hero with “50 ML · EDITION OF 500” placed next to the product and the purchase. That establishes from the beginning that this is a finite production, not an always-available item. I did not rely on scarcity alone, though. The narrative first introduces the aroma and the perfumer’s intent so that the limit feels meaningful: the 500 bottles hold a concrete vision from an author. On Screen 2, “One composition. One edition.” makes the limit irreversible. I used that section to clarify that once the edition is sold out, that composition is closed and the next one will be different. The numbered bottle and the perfumer’s notebook then make ownership tangible by identifying each bottle within the edition and linking it back to the creative process. The behaviour I want this to produce is desire with urgency: the visitor should be able to imagine the scent, understand why this specific composition matters, and feel that waiting could mean missing that exact work.

The screens

The brief

Olfactory Drift — Indie Fragrance House · Product detail page for a single perfume from a small-batch perfumer

The PDP feels like a generic skincare site. There's no narrative, no scent imagination, and the small-batch story disappears.

Objective: Design a PDP that lets the visitor smell the perfume through the page — sensory copy, narrative pacing, scarcity from small batch.

What the client already had

The first version their own LLM produced — the thing this redesign had to beat.

The behaviour design behind it